LEGO® Fortnite
Art Director | Assets Management | Design Review | Design Consultancy | Character Design
For LEGO® Fortnite, every Fortnite character skin was reimagined as a LEGO Minifigure for the LEGO experiences. On the LEGO side, I led the graphic and element design, providing creative direction and approving over 2,000 assets (and counting) to ensure everything stayed true to the LEGO Design DNA.
A key part of my role was helping teams merge the visual identities of both brands into a cohesive and exciting lineup of characters. I also provided weekly feedback to keep designs on track and ensure assets were delivered on time.
My responsibilities included approvals for:
- LEGO graphic design
- Minifigure animation and poseability
- LEGO elements
- Brand ethics and tone of voice
Examples of Character Design Translation
