The LEGO Group
I'm a Character Design Manager at the LEGO Group, where I make sure every LEGO character looks, feels, and acts like they truly belong in the LEGO universe. That means reviewing, guiding, and approving designs from both internal and external teams—keeping everything aligned with the LEGO DNA.
Prior to that I've been working as a Product Graphic Designer, participating in the creation of products: from concept design, consumer research, graphic study to preparation for production and final assets approval.
Personal Work
On my spare time I work on my personal projects with my own character creation and ideas: from children's books to drag queen boardgames.
I'm a trained graphic designer and photographer, but at heart, I’ve always been drawn to creative worlds that feel cohesive and full of meaning. I love when things fit together—visually, emotionally, and logically—like pieces of a well-designed collection.
I’m passionate about inclusive design — in my work, with my colleagues, and in life.
I actively participate in employee advocacy groups and contribute to initiatives that promote diversity and inclusion, both in the products we create and in the workplace policies that help colleagues feel safe, supported, and empowered to be their authentic selves.
I like spending my time learning new skills, since a kid I've always been keen to crafts. Interested in arts like museums and theatre whenever I'm traveling, dancing classes and nerdy stuff like boardgames and videogames.
Design Manager _2023 - present
Led the creative direction and governance of LEGO character design across multiple platforms, including physical products, digital experiences, storytelling, and licensed partnerships. As part of the design governance team, mentored a multidisciplinary design team and external creative partners to deliver iconic, emotionally engaging, and brand-aligned characters for global audiences, ensuring Planet Promise and Diversity & Inclusion guidelines were embedded throughout the creative process. Defined visual guidelines and design systems to drive consistency, scalability, and innovation. Collaborated closely with Product Development, Animation, Marketing, and external design teams to bring LEGO characters to life across the LEGO ecosystem and in partner brands. Provided high-level creative feedback and approvals to uphold the highest quality standards and strengthen LEGO brand DNA.
Senior Graphic Designer _2013 - 2023
Designed and developed compelling graphic solutions for LEGO products, ensuring alignment with the LEGO brand DNA and visual storytelling with the proper Play Types of the set and the target audience. Created diverse and inclusive character graphics, that resonate with global audiences and support LEGO’s values of representation and belonging, including popular licensed characters. Streamlined design and production processes to improve efficiency and foster alignment across the graphic design team. Collaborated closely with other graphic designers, product designers, modelers, and marketing teams to deliver innovative graphics that enhanced the play experience.
Illustrator _2012
Art director _2009 - 2011
ANIMUM Creativity Advanced School _2022- 2023
LEGO Design Academy, Grow - Tomorrow's Design Leaders _2017-2018
Escuela de arte 'San Telmo' Málaga _2011-2013
Escuela de arte 'San Telmo' Málaga _2007-2009
Yeti, el adorable monstruo de las nieves