LEGO® DOTS
Graphic Design | Art Director | Management | Trend Research
As part of the LEGO DOTS product line I was in charge of the visual identity and development of assets for the product graphics. Maintaining consistency across 4 years and actively researching on future trends to create new concepts interesting for the consumer target.
This was The LEGO Group approach in the arts and craft category. It required a style study to differentiate from the rest of the LEGO assortment, fresh and making it work in a 7x7 milimeters scale on over 150 unique decorations.
LEGO DOTS Graphic Collection
#DotYourWorld
Graphic Design | Art Director | Management | Trend Research
Worked on the LEVI's and Adidas collaboration with LEGO DOTS, setting guidance on the language style with the external partner.
