LEGO® DC Superhero Girls
Graphic Design | Character Design | Research | Storytelling
As the product graphic designer, I was responsible for bringing the vibrant world of Metropolis and Super Hero Highschool to life—crafting an immersive environment tailored for girls aged 8 to 12. Through thorough research and creative exploration, we focused on balancing exciting conflict and action with approachable storytelling for this young audience.
I designed the heroes and villains into LEGO Minidoll form, with attention to their unique traits and personalities, while also embedding story starters and interactive play elements into the set’s decorations. These details encourage kids to unleash their creativity and invent their own superhero adventures, making playtime both inspiring and fun.
